The Money Types are developed by Deborah Price and the Money Coaching Institute.
Understanding the Archetypes
The concept of psychological archetypes was originally advanced by Carl Jung, the father of modern psychology. In Jung’s psychological framework, archetypes are innate, universal prototypes that are highly useful for interpreting observations or behaviors that are largely unconscious.
They represent patterns of behavior or ideas that have are part of the “collective unconscious”. The collective unconscious is also known as “the vast reservoir of our experience as a species.” Archetypes are the original language of human beings. They are symbolic. Before we had words, or language, we had symbols, which are what archetypes represent.
Your money archetypes are not your personality or “who you are”, but are symbolic metaphors that help us to understand our patterns and behaviors. Simply stated, they show us “where we are” so that we can become aware of, and change our unconscious behaviors. Archetypes are powerful “teachers” and “allies” since they inform us of where we need to grow.
The eight Money Archetypes in Money Coaching are:
Innocent ♦ Victim ♦ Warrior ♦ Martyr ♦ Fool ♦ Creator/Artist ♦ Tyrant ♦ Magician
“Behaviors drive decisions, emotions drive behaviors.”